Where Tucson Comes to Work!
Acquiring Customers in a Bad Economy
In an age where the difference between competing products or services is shrinking, the decision for most customers comes down to service. Recognize value added service as your greatest weapon against your competition.
It is also important to note that many of your competitors are cutting cost and scaling down in the current economy. This provides a wonderful opportunity for you to capture new customers and market-share.
Evaluate what services your competitors are cutting or eliminating and then counter with some extra service in that area. Their customers are probably frustrated by the lowered service experience and if you can deliver something special you just might find your business growing in a down economy!
Replies to This Discussion
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Permalink Reply by Chuck Rogala on -
Customer service has all but vanished from many businesses these days. As a consumer, when I get treated like crap, I do not return to that business, and I do discuss my experience with others. BUT when I get a positive experience I continue to use that business for repeat business or service. I also tell the owner or manager about the positive experience. With 25 years as a customer service engineer, I learned that a long time ago.
The business owners who will keep and increase their customer base will come out of this fine. The growth they will see in the coming year will be huge. The next challenges for these owners will who to adjust to the significant growth.
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