An Artist's Guide To Copywriting

How to create a "masterpiece" with your copywriting

As many of you know, I am a visual artist (drawing, painting, etc.)...

So I thought it would be cool to give you a "glimpse into my world" to see how I look at the process of writing copy.

Obviously, I pay attention first to what my target market is interested in reading about.

Then I think about keywords I might be able to rank for -- though I don't always worry about this aspect.

Why?

Because I'm just as concerned with keeping people coming back as I am about getting them here.

It's all about building that relationship and consistently giving value, right?

The great artists put "a piece of themselves" into their work.

So, I feel it's just as important to let people get to know me as it is to get tons of traffic.

Besides, I'll take a loyal group of 100 people working together to make an impact over 10,000 scattered people who could give a damn, any day of the week!

Sometimes, I'll push the envelope to make a point -- like in my last post:

===>Network Marketing Really IS A Pyramid Scheme!

The people who take offense aren't the people I'm looking for.

"I'm only looking for people who are looking for me."

Now that you have some insight into my "twisted artist's thought process," I'll go into my thoughts on the visual aspect, or the "readability" of a post.

So now for an artist's take on writing copy that "looks good" -- good enough to read, at least ;)

1) First, I look at scale: Foreground, Middle-ground, Background:

I start with a big, bold headline that grabs the reader's attention.

Then I move on to a smaller (but still bold) sub-headline that expands upon the point of the headline.

Finally, I get to the smaller copy text that tells the whole story.

This creates an easily understandable hierarchy that guides people through the "picture frame," aka post.

2) Then, I think about color and contrast:

The headline needs to be red, because red is a warm color that "jumps out" at you and grabs your attention.

Next, the sub-headline needs to be black, because I'm going for a "clean look" -- not a Post-Impressionistic color bonanza!

And of course, the regular text must always be black, if you ask me -- it's easy to read, and that's the point.

3) Now it's time to think about composition:

People seem to miss this one a lot.

Why is composition important? Because people today have short attention spans and/or precious little time...

So it's important to make your post look like a "quick read."

How is this done?

By breaking your paragraphs into short, conversational paragraphs of a sentence or two.

I've seen a lot of posts out there that look more "imposing" than they actually are because they are made up of big, bulky, blocks of text.

Take a look at the examples below to see, from a visual perspective, what a difference this can make to a post:

Boring copy:

As the artist intended it:

See what I mean?

I took this same post and squatted it down into a cube on the top picture.

And on the bottom, I have it the way "the artist intended it."

This is a more effective use of what we artists call, "negative space" -- the space around the foreground object.

So, leave some white on the page, will ya?

And lastly, I have a bonus tip for you: Pick out a cool picture to go with the blog:

Don't underestimate the power of a good picture to capture the attention of your prospect!

(And I'm not just saying that because I have an affinity for pictures ;)

If you want to learn some in-depth, psychological, "Jedi mind trick...